Content & Marketing Strategist ID-5537
Description
We are looking for a creative content strategist to develop and implement content strategies that align with business goals for our company and clients. You will conduct market research, generate leads through campaigns, and manage content across channels like email, social media, and SEO/SEM. The role includes overseeing content production, managing the content calendar, and ensuring timely delivery of high-quality materials such as blogs, case studies, and social media posts. You will collaborate with the creative team, track campaign performance, and optimize strategies based on data insights.
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Responsibilities and Duties
* Plan and implement content strategy aligned with business goals for the Company and clients. * Conduct market research and competitor analysis to identify opportunities. * Gather leads from marketing campaigns and input into CRM for sales team follow-up. * Develop and execute integrated marketing campaigns across email, social media, and SEO/SEM. * Oversee pre-planning, production, and post-production processes. * Manage content calendar and ensure timely delivery of high-quality content. * Collaborate with design and video teams to create engaging visual content for social media. * Create content such as blogs, social media posts, case studies, and articles. * Develop social media strategies and content for the Company and its projects. * Track and analyze marketing metrics to measure ROI and optimize strategies. * Set up and manage paid and organic social media campaigns. * Work with the creative team to produce visually appealing content. * Oversee project management and scheduling for social media content creation. * Ensure brand consistency across all marketing materials and platforms.
Qualifications and Requirements
* Bachelor's degree in Marketing, Communications, or a related field. * Over 3 years of experience in content marketing, digital marketing, or advertising. * Passionate about marketing with a creative flair for visually expressing ideas. * Strong knowledge of SEO, SEM, social media marketing, and email marketing. * Skilled in managing multiple projects simultaneously and meeting deadlines. * Proficient in creating simple graphics (e.g., aesthetic FB/IG stories) with a keen eye for design. * Detail-oriented with excellent organizational skills. * Strong communication and interpersonal abilities. * Ability to work independently in a fast-paced environment with excellent time and project management skills.
