Head of Marketing (Web3 & AI) – Remote

Other Jobs To Apply

Job Title:
Head of Marketing (Web3 & AI) – Remote with Asia-Pac or Europe Overlap

Job Location:
Remote

In-Office, Hybrid or Remote:
Fully remote (must overlap with Hong Kong working hours)

Working Hours:
Full-time, with strong overlap to Asia-Pac or Europe time zones

Languages:
English fluency required; Mandarin or Cantonese is a plus

What the Client Offers:

  • Competitive base salary (~100k), dependent on experience and location

  • Substantial token equity with multi-year vesting and milestone-based upside

  • Performance bonus structure to be defined with the CEO

  • Hands-on role with opportunity to build and lead a small high-impact team

  • Confidential hire at an exciting growth stage in a real-world crypto use case

About the Client:

Our client is a venture-backed Web3 infrastructure startup pioneering a decentralized bandwidth-sharing network designed for real-time AI data retrieval. Already in production, the platform enables users to earn native tokens in exchange for idle internet capacity, creating a rare tangible utility in the crypto space. With a major V2 launch on the horizon, they’re ready to scale both user growth and token adoption—and need a seasoned CMO to lead the charge.

Role Overview:

The Chief Marketing Officer will spearhead all marketing and growth efforts, drive adoption on both the B2B and consumer fronts, and build a resilient token-based community. This is a pivotal leadership role for a strategic operator who can blend narrative, performance marketing, and ecosystem design.

Key Responsibilities:

  • Lead the go-to-market strategy for the V2 launch across PR, content, influencer, and partner channels
  • Own and evolve the brand identity and messaging across web, socials, and earned media
  • Develop install funnels, referral mechanics, and regional community playbooks
  • Coordinate token marketing campaigns, liquidity announcements, and investor comms
  • Establish marketing analytics dashboards and iterate based on data insights
  • Recruit and manage external specialists in growth, design, PR, and community as needed
  • Collaborate closely with Product and Engineering to align roadmap and feedback loops

Qualifications:

Required:
  • 5+ years leading marketing for Web3/tokenized products
  • Proven experience driving consumer adoption and community engagement ( 100K users or wallet holders)
  • Strong storytelling chops with hands-on execution across paid and organic channels
  • Experience launching tokens or crypto products
  • Comfortable building from scratch in lean, early-stage teams
Preferred:
  • Background in AI or signal/data infrastructure products
  • Experience reviving underperforming token economies
  • Mandarin or Cantonese fluency
  • Prior experience with Asia-based or Hong Kong-led teams

If you’re a Web3-native marketer ready to define the narrative of a truly useful crypto platform, we’d love to hear from you.

Back to blog

Related Posts