Creative Director - Interactive Lead, SEA ID-5953
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products.
We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Southeast Asia team develops and manages world-class marketing communication efforts that support Appleʼs rapid growth in this region. This includes all consumer-facing communications across Localization, Advertising, Social, Retail, Partner, Interactive & Digital platforms, as well as support for Video & Motion Graphics.
As the Interactive Lead, provides leadership within the Experience Design (XD) teams, Interactive Visual Design Teams, and Interactive Writing Teams to create best-in-class digital communications and customer experiences for apple.com, social media handles, retail and partner digital channels, and other digital platforms. The Interactive Lead will work closely with the SEA Group Creative Director, Worldwide Creative Leadership (London & Cupertino), and Southeast Asia Marcom leadership to deliver creative that resonates with the market.
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Description
- Take ownership of creative outcomes and lead interactive teams and agencies in developing, reviewing, and performing digital campaigns, always-on social handles, apple.com, and other direct and indirect digital platforms for Appleʼs brand and products.
- Lead experience designers, visual designers, writers, and agencies to conceptualize ideas, co-directing teams to produce high-quality campaigns, content, and social posts through sound content strategies, elegant experience design thinking, refined craft design, and meaningful writing.
- Demonstrate exceptional strategic and design thinking, offering expertise in content strategy, system design, usability, analytics, user testing, information architecture, and marketing.
- Clearly articulate the rationale behind design decisions and exhibit strong managerial skills to guide internal teams and external partners.
- Provide feedback, listen to perspectives, and resolve conflicts within your team and across Marcom, ensuring that all voices are heard and considered.
- Mentor emerging creatives in crafting meaningful and inspiring content.
- Plan, design, review, and empower campaigns for Apple’s brand and products.
- Present work to senior creative staff, product marketing managers, and Apple executives.
- Integrate strategies and messaging across online, retail, channel, events, advertising, and emerging communication mediums.
- Collaborate with the Group Creative Director and project managers to ensure schedules are accurate, realistic, and deadlines are met.
- Identify and cultivate new talent, plan and staff for an ongoing calendar of projects, and manage outside agencies and vendors for overflow projects.
Minimum Qualifications
- 15+ years of significant experience in experience design and information architecture, including at least 5 years of management experience as a leader in a creative-focused digital agency or in-house at a leading brand.
- A portfolio that demonstrates applied knowledge of usability, user-centered design, and content strategy, combining logical and creative thinking. Your experience design (XD) documents include sitemaps, user flows, and wireframes.
- Extensive experience in content strategy and platform design, from large-scale marketing sites to transactional commerce sites. Proficiency in web and app experience design, along with familiarity with current development technologies.
- Strong written and spoken English skills and interpersonal abilities, with the capability to present and explain XD directions to a broad audience and contribute effectively through all phases of an interactive project.
Preferred Qualifications
- A global perspective with an awareness of the latest digital trends and work from around the world.
- Strong understanding of how to use analytics and user testing to inform the design process.
- An understanding of the creative process, including the time and resources typically required to produce high-quality work.
- Familiarity with local culture in Southeast Asia and its unique digital landscape.
- A passion for design that is thoughtful, meaningful, and inspiring.
- Ability to present, collaborate, and respectfully debate with senior partners in a clear and articulate manner.
