Director, Marketing - SEA,TW & HK ID 5520
THE ROLE
The Netflix Marketing team seeks a multi-faceted marketing leader with expertise in the Southeast Asian and TW+HK markets [ referred to as SEA+ hereon] to oversee marketing across these markets. This role will report into the VP of APAC Marketing.
We are looking for an experienced and inspiring Marketing leader who demonstrates enthusiasm for Netflix and has the intellectual curiosity and emotional intelligence to effectively lead and collaborate with a diverse and talented team of SEA + local marketing leaders.
They will manage a local team responsible for creating and executing marketing strategies leveraging our brand and content to drive awareness, engagement and conversation that leads Netflix to be in the cultural zeitgeist. They will also be a part of the APAC marketing leadership team, and will work closely with their colleagues across the region. The leader will bring sharp, sophisticated, and innovative thinking to the team while focusing on operational excellence both internally (execution, cross-functional collaboration) and externally (bold creative assets, holistic consumer campaigns, & beneficial partnerships).
The Director of Marketing, SEA+ will be based in Singapore or Bangkok, and must be willing to travel regularly to Bangkok, Jakarta and Manila.
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Who We Are Looking For
- You have a strong history of leadership with the ability to lead, inspire and energize teams that are geographically distant yet culturally similar. You have the ability to connect the dots across a few different markets, and identify the opportunities to elevate marketing programs with creativity, scale and efficiency.
- You are an independent thinker capable of self-motivating and self-managing, thriving with the level of freedom we offer our employees. Someone with the ability to connect with highly seasoned Content executives, creators and talents to lead teams to launch unique and innovative Title Marketing campaigns for our local shows and films and import titles from other markets that resonate with the SEA+ audience
- You have a strong passion for Marketing and have deep knowledge of the SEA+ markets, and the entertainment landscape and media trends globally.
- You are an entertainment fan who understands the power of content to transform behaviors and influence pop culture.
- You have a proven track record of building impactful, world-class, culturally relevant creative campaigns [from strategy development to leading tactical execution (i.e. AV/trailers, digital/social, print/out-of-home and more)] that connects with audiences and pierces through the cultural zeitgeist.
- You are someone who is experienced in agency/brand relationships building, capable of shaping productive long term relations with external partners by providing continuous feedback.
- You are curious, love data & insights, and are not afraid to ask questions and challenge the status quo.
- You have Executive Presence - you can “own” a room and influence positively; equally knows when it is needed vs not
- You possess an excellent ability to problem solve across a vast array of conflicts and challenges every day.
- You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
- You demonstrate strong judgment in the face of ambiguity and thrive in a fast-paced and demanding environment.
- You are passionate and curious about all aspects of the Netflix culture and business.
Responsibilities
- Oversee marketing in SEA+with particular attention on local language originals & multi-title opportunities, as well as audience specific insights.
- Develop expertise on membership growth opportunities in different markets within SEA+ [Thailand, Indonesia and Malaysia, Philippines, Taiwan/HK].
- Oversees the team and execution of Brand, Title, Media and Social campaigns in SEA+.
- Connect closely with content executives in each market and develop a deep understanding of audiences and content slates.
- Member of the SEA+ Leadership Team. Works closely with cross functional partners to ensure that marketing strategies are aligned with the broader SEA+ business objectives.
- Hire, onboard, and develop the members of the SEA+ Marketing Team
Experience & Skills
- Key decision maker in a senior marketing role. Someone who is challenged and energized by changes and creating opportunities for the business.
- 10-15+ years of experience in building strategic and creative consumer marketing campaigns, preferably at a streaming network or studio with a background in entertainment (TV, film, gaming), global lifestyle/sports brand (Nike, Coca-Cola, Apple, etc.) or creative/advertising agency.
- Experience overseeing SEA+ marketing functions.
- Experience with brand marketing & brand building.
- Experience in activating new ideas/creating new opportunities across the business in service of an initiative, namely with key cross functional partners like brand partnerships, gaming, consumer products and ad sales.
- Experience managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with diverse, geographically-dispersed teams.
- Strong interpersonal, creative, presentation, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, analytical and conflict resolution skills.
- Experienced in agency/brand relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
