Growth Marketing Manager (eCommerce & Amazon – Canada/US) ID-5934

Reporting to: 
Chief Revenue Officer
Real Mushrooms is seeking a highly motivated and data-driven Growth Marketing Manager to lead our customer acquisition marketing efforts across our Canadian and US e-commerce platforms and Amazon marketplaces. You will be responsible for developing and executing innovative marketing strategies to drive customer growth, and revenue, maximizing our brand presence and growing sales on Amazon. This role involves managing key marketing agencies, collaborating closely with internal content, social media, and email marketing teams, and strategically influencing and working with the web team to optimize our Shopify platform.

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About the Role:

As the Growth Marketing Manager, you will own the new customer acquisition digital marketing strategy and execution for our eCommerce website and Amazon marketplace. This role requires a strong marketing background, deep understanding of digital channels and the Amazon ecosystem, agency management experience, and the ability to collaborate effectively with internal teams, including influencing Shopify optimization. You will be instrumental in scaling our online presence and achieving ambitious customer acquisition targets.

 

About Real Mushrooms:

At Real Mushrooms, we are passionate about delivering high-quality, scientifically-backed functional mushroom products to our customers. Known for transparency and integrity, we prioritize education and innovation in the rapidly growing world of mushroom wellness. Our mission is to help consumers unlock the full potential of functional mushrooms with expertly crafted extracts and exceptional e-commerce experiences.

 

Responsibilities:

    • Customer Acquisition Strategy Development & Execution:
      • Develop and implement data-driven marketing strategies for our eCommerce platform and Amazon, focusing on new customer acquisition.
      • Analyze market trends, identify opportunities, and set measurable goals.
      • This includes collaborating with the Content, Social Media, and Email Marketing teams to develop integrated plans.
    • Amazon Marketplace Marketing:
      • Amazon Advertising: Through our digital agency manage and optimize all activity and campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including keyword research, bid management, and testing.
      • Deal and Promotion Management: Plan and execute promotional campaigns on Amazon (e.g., Lightning Deals, Prime Day deals).
    • E-commerce Platform Marketing (Shopify):
      • Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy for eComm, encompassing SEO, paid advertising, and integrated campaigns with Content, Social Media, and Email Marketing teams focused on new customer acquisition.
      • Shopify Optimization (Strategic Influence): Collaborate with the web team to ensure optimal utilization of the Shopify platform and its app ecosystem to support marketing initiatives and drive conversions. This involves providing data-driven insights and recommendations for website improvements, integrations and theme customizations, influencing the web team’s roadmap and priorities.
      • Content Marketing (Collaboration): Work with the Content Marketing team to provide critical input on content strategy and content creation required to service the goals of your growth plans
      • Social Media Marketing (Collaboration): Work with the Social Media Marketing team to provide strategic and analytical input on social media strategies, content plans, and community engagement initiatives aligned with your growth marketing goals.
      • Email Marketing (Collaboration): Work with the Email Marketing team to inform strategies that support your growth marketing goals.
      • Partnerships, Affiliates & Influencer Marketing: Explore and manage partnerships and influencer marketing campaigns to reach new audiences.
    • Agency Management:
      • Relationship Management, Communication & Collaboration: Effective day-to-day management and partnership with our digital marketing agency. Maintain regular communication, facilitate collaboration between internal teams and agencies, and ensure alignment with overall marketing strategy.
      • Performance Management: Set clear KPIs for agencies, monitor performance against goals, provide constructive feedback, and hold agencies accountable for results.
      • Budget Management (Agency Spend): Manage the budget allocated to agencies, ensuring cost-effectiveness and maximizing ROI.
      • Contract Negotiation & Management: Negotiate contracts with agencies and manage ongoing contractual relationships.
    • Data Analysis & Reporting: Track key marketing metrics, analyze data, and generate reports to measure campaign effectiveness and identify areas for improvement. Utilize a range of analytical tools as well as Excel.
    • Budget Management (Overall): Manage the overall marketing budget and allocate resources effectively across internal teams and external resources (agencies).

 

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