[Hiring] ASIA Regional Sr. Commercial Execution Manager @Santen ID-5976

Role Description

The Asia Senior Commercial Execution Manager is responsible for driving and implementing strategic commercial excellence initiatives across the Asia region. This role plays a critical part in ensuring a structured and effective Plan-Do-Check-Act (PDCA) cycle, optimizing salesforce effectiveness, enhancing customer engagement with the digital transformation and AI utilization, and embedding best-in-class PDCA excellence and commercial capabilities to accelerate sustainable growth.

  • Develop and execute the Asia Commercial Execution roadmap in alignment with the Asia Mid-Term direction and corporate objectives.
  • Lead the Commercial PDCA framework implementation, ensuring consistent adoption across all Asia markets.
  • Identify market dynamics, customer insights, and competitive landscapes to drive data-driven decision-making.
  • Work with cross-functional teams to enhance Segmentation & Targeting (S&T) strategies for effective customer engagement.
  • Lead the development and execution of SFE initiatives, ensuring structured performance tracking and optimization.
  • Review the implementation of Key Goal Indicators (KGI) & Key Performance Indicators (KPI) for countries, ensuring logical design and continuous improvement.
  • Enhance the commercial teams’ capability in utilizing CRM and data analytics to optimize field force deployment.
  • Drive the annual sales incentive scheme design & implementation, ensuring fairness, motivation, and alignment with business priorities.
  • Lead AI and digital utilization initiatives to enhance commercial execution and customer engagement.
  • Collaborate with internal stakeholders to define digital tools & platforms that enhance productivity and effectiveness in sales & marketing.
  • Support the implementation of omnichannel engagement strategies, ensuring a seamless and data-driven customer interaction.
  • Act as a strategic business partner to country-level commercial teams, ensuring best practice sharing and capability building.
  • Conduct regional commercial PDCA excellence workshops and training to enhance team competencies.
  • Work closely with the PJS of the Asia region and each country to ensure integrated commercial execution.
  • Lead cross-functional projects that drive operational efficiency and revenue growth.
  • Champion a culture of continuous improvement and accountability within commercial teams.
  • Influence and align key stakeholders on commercial excellence strategies, ensuring consistent execution across markets.
  • Drive change management initiatives to enhance agility and adaptability in commercial execution.

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Qualifications

  • At least Bachelor’s Degree in Marketing, Business Administration/Management, Science, Pharmacy or equivalent is required.
  • Ophthalmic products, industry and market knowledge in pharmaceutical, especially in depth understanding of the market in Asian countries is required.
  • In total, Sales and Marketing experience for Pharmaceutical business is required (Min. 6 years is desired but depend on actual capability and performance).
  • Similar working experience with Min. 3 years Commercial Excellence Manager is required.
  • Marketing experience for Pharmaceutical business is desired (Min. 3 years is desired but depend on actual capability and performance).
  • Demanding for analytical capability/creativity/cooperativeness.
  • Must be experienced in Digital Transformation & AI Utilization (Digital Customer Engagement & Digital Implementation platform).
  • Possible to work Remotely (Who lives in: Singapore, Malaysia, Philippines, Taiwan, Korea).
  • Fluent English, spoken & written and as a Second language as one of above countries.

Benefits

  • A career at Santen is an opportunity to make a difference.
  • We are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments.
  • We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment.
  • We believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.
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